Tosimio

Overview

For this exciting project, I had the opportunity to work with a client in the real estate industry who was seeking a fresh and captivating brand identity. The main objectives were to upgrade their existing logo, create branding guidelines, and design a unique and minimal business card. Let's dive into the details of each phase of the project:

1. Logo Upgrade: The client already had a logo that they were fond of, but they wanted to elevate it with a professional touch. The existing logo had a linear design inspired by the location symbol, representing their vision of beautiful Greece, encompassing elements such as the location, sun, sea, and mountains. By incorporating my expertise and creativity, I enhanced the logo to truly capture the essence of luxury and the allure of their business.

2. Branding Color/Font Guidelines: To establish a cohesive and visually striking brand, the client required assistance in determining the ideal colors and fonts for their brand identity. We explored various options and discussed their preferences. The client was drawn to the luxurious feel of a black and white combination, while also expressing interest in gradients, dark grey, navy blue, gold, and silver. Leveraging these preferences, I curated a set of branding guidelines that would serve as a visual foundation for their future marketing materials, ensuring consistency and elegance throughout.

3. Various File Formats: Understanding the client's need to utilize their brand identity across various platforms and mediums, I provided the final logo design in multiple formats. These included high-quality PNG and JPG files, ensuring compatibility with digital and print materials. Additionally, I delivered a version with a transparent background for seamless integration into different contexts. To ensure scalability and versatility, I also included an SVG (Scalable Vector Graphics) file, which allows for easy resizing without compromising the quality or clarity of the logo.

4. Business Card Design: In addition to the logo upgrade and branding guidelines, the client requested a captivating business card design. The primary goal was to create a unique and minimal design that aligned with their brand identity. The business card layout was carefully crafted, with the logo and business name prominently displayed on one side, conveying professionalism and brand recognition. On the other side, I included the employee's name, title, contact details (phone, email), and a QR code for quick and convenient access to their information.

Concept:

The resulting design encapsulates the essence of the real estate industry, luxury, and investment services, while exuding an air of sophistication and elegance. This project provided an opportunity to showcase my skills as a graphic designer, delivering a visually stunning brand identity that perfectly represents the client's business and resonates with their target audience.